May 2, 2006

Who are you anyway?

An outfit which syndicates ads to blogs has undertaken an effort to find out just who the heck all you fascinating, smart, good-looking political blog readers are.

An item on the study in the Washington Post reports:
In an unscientific Web survey of 36,000 people, Blogads reported that political blog readers tend to be age 41 to 50, male (72 percent), and earn $60,000 to $90,000 per year. Two in five have college degrees, while just a tad less have graduate degrees.

"These are not people who are politically idealistic and born yesterday," said Markos Moulitsas Zuniga, who runs the popular liberal site DailyKos.

"I think people want to dismiss blog readers as unemployed people in their basement. Apparently not," said Glenn Reynolds of the conservative blog InstaPundit.

Several major conservative blogs didn't take part in the survey, which was posted on 110 sites, and so the numbers were weighted in favor of Democrats.

Blogads President Henry Copeland said the findings represent "the choir" of political blog readers, the most interested and most engaged, "the political geeks who are arguing over the nuances at a press conference or the latest Hillary Clinton pronounciations." [If only!]

He said Republican blog readers tend to be older, more often male, have higher incomes and less education than Democratic readers -- but only by small degrees.
This comes as no surprise to me, other than it seems to be my distinct misfortune that the smarter and more well-spoken a reader is, the less they comment, with the opposite holding true as well.

Does this square with your preconceived notions about blog readers?


At 5/02/2006 6:15 PM, Anonymous Anonymous said...

White Male
Law Enforcement
High School education
Approx 2500 hours of professional training.
Father of two daughters.
Husband of one wife!!!!!!!.
Concerned citizen.
Union member.
Middle class tax payer.

As my father once told me it is not your right to vote it is your duty as an American. I find it is also wise to stay informed. Hence using the blogs.

At 5/02/2006 6:21 PM, Blogger The Inside Dope said...

Woah! I wasn't expecting folks to give that level of detail... but thanks.

And good to hear you only have one wife.... otherwise you may have to move to Utah. (and frankly, isn't one enough?)

Glad to have you as a reader.

At 5/02/2006 11:09 PM, Anonymous Anonymous said...

three kids
public relations professional
live in the Quad Cities
like the Rolling Stones
think blogs are ok but too often filled w/ trashy, useless comments

At 5/03/2006 12:17 AM, Blogger The Inside Dope said...

Again, thanks, but just to be clear, I wasn't expecting personal profiles. (or opinions about blogs, for that matter)


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