Tourism marketing group finds the Quads can't be found

A gathering of marketing types from the Quad Cities Convention and Tourism Board put their heads together and determined that the biggest tourism challenge facing the Quads is letting people know it exists.
The problem stems from the fact that the Quad Cities appears on no maps or highway signs saying "Here is the Quad Cities." They also raised the oft spoken of need for a unifying brand that would identify the area. Cited as problems as well were parochial feelings, the dividing effect of the river, and the fact that the Quad Cities has all but lost it's affordabability factor, which had always helped to attract visitors. In this day of corporate homogenation, it's nearly as expensive to vacation here as in the Chicago area, making competition tougher.

Perhaps some Dopesters have views on the best way to attract convention and tourism dollars to the area.

And I'd like to officially begin the "Come up with a snappy, descriptive, marketable name for the Quad Cities" contest.

(And "The Quad Cities: Where even the river runs the wrong way." doesn't count.)

All entries, serious or otherwise, are welcome. The winner will be picked after sufficient time has passed.

Story at Quad Cities Online