Boland aide launchs campaign blog
Mike Huntoon, Rep. Mike Boland's chief of staff, has created a campaign blog that he's named "Serving the 71st District with Mike Boland" subtitled "The on-going story of a public servant working to make a difference in people's lives . . ."
Huntoon's done a good job in creating a sort of "campaign notebook" to keep folks up to date with Rep. Boland and his campaign, complete with pictures, accounts of events, and other news.
It's a fine example of how a basic blog can be used to augment a campaign by reaching more people, attracting more interest, and increasing visibility for a candidate and their campaign. The nature of a blog makes it a great tool for candidates and campaigns to stay in touch with their supporters and the general public and adds another avenue for publicity and communication.
Websites, Blogs, a MySpace page, or some other form of interactive website are already being used by hundreds of serious campaigns. They increasingly utilize streaming video clips and other multimedia to attract and inform voters.
Some candidates are likely too locked into old style thinking and their ignorance of the web, how it works, and it's potential causes them to be unable to appreciate the opportunity it offers for campaigns. Rather than looking for new ways to communicate and reach out to the public, these candidates may feel that the less contact the better, and would rather stick to the occasional mailing and yard signs as the only campaign communication with the public.
Once they see other's doing it successfully and realize that the public both appreciates it and will increasingly begin to expect it, they may gradually come tagging along into the 20th century.
Hats off to Mike Huntoon and the Boland campaign for having the foresight and initiative to make use of this useful and increasingly common campaign tool.
The site's URL is http://mikeboland.blogspot.com and has been added to the blogroll in the sidebar for future reference.